![]() Sooner or later, people will complain about you – but there are a few other steps you can take to deal with the situation and get back to what you want to be doing with your time. ![]() Customers will notice when you’re true to your word, especially if the promise was a big one – and the more of their attention you have, the more important it is to live up to their expectations. Second, work twice as hard to meet any promise you make.Read everything you write before posting it, and make sure it doesn’t include a promise you don’t plan to keep. It’s easy to get caught up in conversations and unintentionally make promises, but there are two things you can do to mitigate the fallout. Breaking A Promise: A company’s word should be its bond, and if you fail to live up to a promise you made on social media, people will notice.Set some clear limits for yourself and strictly abide by them. Unfortunately, if you spend all of your time trying to keep up with everything that happens on social media, you won’t have the time to do anything else!Some companies have dedicated social media specialists that work solely to interact with customers there, but if you can’t manage that, then don’t worry about it. Wasting Time: Yes, social media is interesting – there’s always more to do, more to see, and new people to talk to.This makes you look active, responsible, and professional – three traits that make them much more likely to buy something from you in the future. The real value of this technique is the way that other people will see a positive, mature response from you right after they see the complaints of others. Instead, focus on responding positively to what people say – for example, if they cite having a problem, ask them to explain it in more detail through email so you can focus on fixing it. Denying Negative Posts: People may say bad things about your company, but if you respond with “Nuh-uh” or “That’s wrong!”, you’ll look like a petulant child.By the time you’re done, you should have a much better sense of what customers are experiencing and what you can do to improve their experience even further. Ignoring Your Competition: As much as most companies would like to have a monopoly, the real world includes competition – and you can’t ignore them when you’re on social media.Now, I’m not saying you have to make friends with them – instead, you can focus on learning about what your competition is doing. ![]() Even if you overpower the person you were talking to, everyone else will look down on you for doing it in the first place. You cannot win an argument on social media. Worst-case scenario, you’ll have to start your entire social media campaign over. Arguing With Your Customers: You know that social media is social, right? And that everything you say can be seen by other people? It’s easy to forget that when you’re focused on a conversation with someone, but appearing angry and hostile will send people away in droves.Remember, social media isn’t about you – it’s about your customers. This is an unforgivable mistake because the people addressing you see it as a negative – if you don’t respond, you failed them when they were expecting you to pull through, and nobody wants to keep talking with a company who doesn’t care about them. It’s one thing to not interact with them when they’re simply talking about you, but if they have a problem or directly addressed you, then you cannot ignore them. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |